C- is about - Promitheas

Project Duration 2013

Promitheas carried out a nationwide information campaign for the prevention of Hepatitis C, with the main message "C- is about. Don't ignore it. Get tested". We chose an innovative way of reaching the public, using impressive outdoor constructions of the letter C, which were placed simultaneously in different places of the cities we visited, attracting the interest and attention of the people.

The campaign started in Athens in October 2013 and then travelled to Thessaloniki, Larissa, Rhodes and Patras, completing its cycle with a return to Athens. The letter C, measuring 2×2 meters, carried the message “Approximately 200,000 Greeks have this disease, 80% don’t know it!”, accompanied by a reference to the website www.c-afora.gr, thus strengthening the connection with the public and offering additional information.

Alongside the outdoor activity, a mobile unit operated providing free Hepatitis C screenings, offering direct access to prevention services. A TV social message was also created and aired on national TV channels with the approval of the NCC, maximising the impact of the campaign message.

As part of the campaign, volunteers of the Association distributed printed information materials, enhancing awareness among the population. In addition, free and rapid Hepatitis B and C screenings were offered at Athens & Thess Checkpoint, providing essential prevention and public health promotion services.